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the conventional view of the conflict as a struggle on the part of the Vietnamese people against US imperialism and its puppets, the study presents a wide-ranging investigation of South Vietnamese culture, from political philosophy and psychological warfare to popular culture and film. Beginning with a genealogy of the concept of a Vietnamese "culture," as it emerged as a product of modern print media in the context of European imperialism, the book concludes with a reflection on the rise of urban mass culture during the period of the American intervention. In addition, the study provides an extended analysis of one of the most remarkable, but least understood aspects of this particular history of imperialism and culture: the attempt by the early South Vietnamese state to overcome the Communist Revolution by carrying a carry out of its own "Personalist revolution" in the countryside. Contrary to the conventional view of Vietnamese Personalism as a religious and authoritarian ideology, the study contends that the latter was in fact an anticolonial form of communitarian socialism, derived from the Marxist theology developed by the French philosopher, Emmanuel Mounier. Reexamining the war from the South Vietnamese perspective, The unimagined community pursues the provocative thesis that the conflict, in this early stage, was not an anti-communist crusade, but a struggle between two competing versions of anticolonial communism.